Nokia's Strategy in India |
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"The Indian market is growing rapidly and the mobile penetration rate is still low. It's got great potential."1 - Song Sauk-hun, Analyst at Gartner Inc. in 2004.2 "We see a great potential for the continued growth of mobile telephony in India where mobile penetration is relatively low. As the leading brand in mobile communications in India, Nokia will continue to deliver products which cater to the needs and preferences of Indian consumers."3 - Robert Andersson, Senior Vice-president, Nokia Mobile Phones Asia Pacific, in 2003. Nokia - Made in India
This level of manufacturing involves a total of 8 billion components per annum, requiring strong logistical support. Nokia's manufacturing facility needed to be located close to a major international airport or sea port for quick supply of components. India met all these requirements, and also enjoyed cheap manpower costs and proximity to the rapidly growing Asia Pacific markets.
Nokia's Strategy in India - Next Page>>
1] "Samsung, LG Dig Deep in India's Mobile Gold
Rush,"www.dailynews.muzi.com, November 25, 2004.
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